More than a brand.
A standard.
The Luxe Essentials is a UK natural beauty brand built around intentional ingredients, authenticity, and visible results. Founded in August 2024 by Rachael Kyei-Ayensu.
Born from a deeply personal journey.
The Luxe Essentials was born from a deeply personal journey rooted in self-care, healing, and the desire to create products that genuinely nourish both skin and hair naturally.
Founded by Rachael Kyei-Ayensu, the brand began with a passion for traditional beauty rituals, natural ingredients, and creating products that feel luxurious whilst still being effective and accessible.
Coming from a family with a strong appreciation for natural remedies and holistic beauty, Rachael was inspired by generations of traditional practices — particularly the use of rich botanical butters and oils to maintain healthy skin and hair.
Every product is carefully developed with purpose, focusing on quality ingredients, nourishment, and the overall experience of self-care. The brand is built on the belief that beauty should feel indulgent, natural, and empowering.
Every ingredient is carefully chosen. No unnecessary fillers, no heavy processing — just nature, at its most effective.
All live products are CPSR assessed. The Batana Body Butter range is fully certified for professional cosmetic sales.
Batana Oil sourced directly from Honduras. Shea Butter and Coconut Oil from Ghana. Ingredient transparency is non-negotiable.
Built through TikTok lives, customer education, and authentic storytelling. Over 15,000 verified customers.
The founder behind the brand.
I'm a creative entrepreneur with a passion for beauty, wellness, branding, and creating meaningful experiences through products and storytelling. I founded The Luxe Essentials from a genuine love for natural self-care and a desire to create products that make people feel confident, cared for, and luxurious in their everyday routines.
As a mother, creative director, and business owner, I understand how important it is to create moments of care for ourselves, even within busy lives. That understanding heavily influences the heart of The Luxe Essentials.
My vision is to continue building The Luxe Essentials into a trusted luxury self-care brand known for beautiful products, meaningful branding, and a loyal community.
"To create intentional beauty essentials that nourish the skin, strengthen the hair, and make self-care feel luxurious, empowering, and accessible."